Instyle Solar Sales Presentation
Here you will find the presentation for the Instyle Solar story and product information.
Our Pain Free
Guarantee Explained
Installing solar power can look complicated from the outside, but at Instyle Solar, we keep solar simple.
Our Pain Free Guarantee is backed by an experienced team who know how to make your transition from electricity to solar smooth and seamless. If you experience anything less, we’ll jump through hoops and climb over mountains to get it sorted out and turn you into one of our happiest customers.
Karl’s story
Karl Brown, CEO and co-founder of one of Australia’s largest residential solar providers, started Instyle Solar with a humble $2,500 investment in 2014. Since then, Instyle Solar has installed over 15,000 rooftop systems across Australia.
With more than 14 years in business-to-business and corporate sales, Karl’s faith in solar as a beneficial and viable product has helped him grow Instyle Solar to become a company with revenue totaling more than $100 million and over 100 employees. An advocate for putting the homeowner in control of their electricity usage, Karl cracked the code to making solar simple and empowered thousands of people to reap the environmental and financial benefits of solar energy.
A devoted husband and father-of-two, Karl is widely recognised as an industry leader. Over the past 12 months, Karl was awarded the Brisbane Young Entrepreneur of the Year and Australian Young Entrepreneur Trailblazer of the Year. He has also been a finalist in the CEO Magazine Executive of the Year and the annual ‘My Business’ Awards. Karl’s award-winning team was also named the third fastest-growing company in the Australian Financial Review’s AFR Fast 100 List for 2020.
Karl has a unique ability to think outside-the-box and differentiate from his competitors. In 2019, Instyle Solar began a partnership with rugby league legend, Johnathan Thurston and launched the Laugh in the Face of Your Energy Provider campaign to get the message out to more Australian households. Karl also spearheaded the move into a retail environment, partnering with American retailer Costco to position Instyle as the first solar company to offer purchase and installation of solar panels from a retail store.
In a highly competitive industry that has seen many operations fail, Karl’s experience, leadership and mentoring have guided his young, energetic team to a market-leading position. The tremendous success and growth of his company is a testament to his overarching goal – to help everyday Australians understand how solar works.
Johnathan Thurston Partnership
Rugby league legend Johnathan Thurston has partnered with Instyle Solar to become its first official ambassador. The partnership will see the renowned family man share his journey of living with solar.
To date, Johnathan has featured in some insightful video and campaign features, that were both educational and entertaining. He has also been an integral part of Instyle’s philosophy of educating the general public and our Aussie homeowners about how the family budget and the environment can benefit from solar.
Johnathan said partnering with the business was a no-brainer and the perfect alignment for him and his family, “Firstly, every little bit helps when it comes to protecting the environment. Secondly, we have seven people living in our house, and our energy usage is considerable; so, it makes sense to be responsible and save money where and when we can. Being from North Queensland, we are in a prime position to take advantage of the beautiful and sunny climate, so working with a company like Instyle Solar was something I’ve been interested in doing for some time, and a great opportunity to hopefully lead by example.”
Since launching in 2014, Instyle Solar has grown to be Queensland’s leading solar provider. CEO and co-founder Karl Brown said Johnathan Thurston – aka ‘JT’ – was a natural fit as the company’s first brand ambassador for several reasons, “Everyone knows him, and our customer base of families relates to him, he’s an all-round down to earth guy which is exactly who we want representing the business. Most of our customers are everyday mums and dads trying to do the best for their families, and JT is someone that resonates with them. He speaks their language, and we’re thrilled he’s agreed to share our message of sustainable energy.”
Karl said the best part is the journey of education and making sure JT understands how Instyle Solar is different to any other supplier in the market, “Like all our customers, we’re going to teach the Thurston Family how to read their energy bills and see the financial rewards that come with embracing solar. We’ve become one of the country’s leading solar providers with a minimalistic approach to branding, but that is going to change. It’s time to get our name out there, and we believe partnering with JT is a perfect way to do that. So far, the many media features and how Johnathan Thurston and his family have embraced our company and the world of solar, has been exceptional. We look forward to seeing what other exciting things the partnership will bring.” As part of the partnership, Instyle Solar will be lending its support to the Johnathan Thurston Academy and working together to support the Academy’s goal of being a leading national provider of outstanding employment initiatives and training programs for young people.
Costco Retailer Partnership
It’s pretty special when some of the biggest brands in Australia come together for one common vision – to bring a new level of quality, service, peace of mind and affordability to the Australian marketplace.
As a membership warehouse club, Costco is dedicated to bringing their members the best possible prices on quality merchandise and services. With several locations in Australia, Costco provides a wide selection of merchandise, plus the convenience of specialty departments and exclusive member services, all designed to make your shopping experience a pleasurable one. Costco has your back and is partnering with Australia’s best.
Costco took time to review the business practices and performance of all the companies involved in the solar power industry in Australia. Costco wants its members to have the best quality solar system installed by the best companies, offering great value and services to clients. So, they researched every level of the industry, from panel and inverter manufacturers to distributors, and installers. They also looked for the best purchasing experiences in the industry, backed up by the best warranties in Australia and all for the most affordable way possible.
Simply put, you can’t beat this level of quality, affordability and peace of mind. Instyle Solar is very proud to be considered a partner and be able to bring our products and services to a wider Australian market through its retail network. Choose Instyle Solar, and you’ll have the highest quality components and installation with the most direct and affordable pricing for customers. There is no better offering for quality, service, reliability, warranty and affordability in the Australian marketplace.
Partnership and Industry Memberships
We believe we have a duty of care to our customers, our team and our industry partners. This is why we have partnered with relevant industry bodies to ensure we are up-to-date with the latest safety and compliance expectations of our trade and can continue to provide our customers with the most advanced industry-leading solutions.
We take every measure to provide complete transparency about our business and our processes to ensure we deliver solar solutions to the highest standard in Australia and are a Clean Energy Council (CEC) Accredited Retailer, a Smart Energy Council Member and a Member of the Master Electricians Australia.
★★★★★
219 reviews
★★★★★
219 reviews
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